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Who's
The Best in Bed?
I
wonder how many people have fond memories of the best night in
Bangkok? Well having just spent US$ 30 million on 52,000 in North
America Heavenly Bed Westin
Hotels & Resorts are hoping that it will have been while you were
sleeping with them. And gentle reader, please do get me wrong,
I do mean sleep and nothing else. With the arrival of the Heavenly
Bed at The Westin Banyan Tree, "Allows travellers to enjoy their
own piece of heaven in each guest room." remarked Andrew Jeesop,
General Manager.
If all Westin's new Heavenly Beds
were lined up they would stretch 67 miles or stretch the length
of 3,640 football fields. Stacked on top of each other, they would
equal 238 Empire States Buildings.
In the book according to Westin
it is written that there are 10 layers of Heaven, in divine white.
The natural pillow, synthetic pillow, boudoir pillow, duvet cover,
top sheet, down blanket, decorative sheet, base sheet, mattress
pad and pillow top mattress. "Hotels are in the business of selling
sleep but more than half our customers go home tired " says Barry
Sternlicht, Chairman & CEO of Starwood Hotels & Resorts Worldwide
Inc (Westin's parent company), "not a good report card for the
hotel industry." This led to the survey "Sleeping
on the Road" A sleep study by Westin Hotels & Resorts.
The results were interesting.
Sleep is so important that twice
as many travellers said they'd take a great night' sleep over
great sex. Travellers say they get less sleep on the road (49%);
sleep fewer hours (51%) and; more likely to wake in the night
(31%). On average it takes a traveller 24 minutes to fall asleep
in a hotel, compared to 15 minutes at home. The survey revealed
that what men miss most when sleeping away from is their spouse,
while women reacted that they're more likely to miss their own
bed than the man they've left behind. Interestingly 66% of men
say that they'd like to bring their spouse on a business trip,
only 52% of women said the same. But what was most significant
to Westin and justified their investment was that 84% of travellers
surveyed said that a luxurious bed would make a hotel room more
attractive to them.
So what did the survey have to
say about what people wear in bed. 11% of men said they sleep
in the nude and 42% in their underwear, only 2% of women shed
it all in bed and 3% just their underwear.
Do you count sheep before nodding
off? The survey showed that 53% read, 47% call their family; 43%
draw the curtains and; 42% leave the TV on.
Now assuming that your best night
ever in Bangkok was at the Westin Banyan Tree it is possible to
have the same bed delivered to your home by calling 1-800-WESTIN-1.
Sweet dreams-
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